I have worked tirelessly to continue the tradition of bringing RBR Newsletter subscribers like you useful, varied information week after week — launching new columns like Health Matters and Women on Wheels, continuing to provide regular Product Reviews, great Tech advice from Jim Langley and training advice from Coach Fred Matheny, and offering topical eBooks and eArticles in the best cycling bookstore on the Internet – all while not changing the economic model of RBR. That is, offer RBR Newsletterfor free, and HOPE enough readers will become Premium Members to pay the bills.I now need to
ASK YOU DIRECTLY to become a
Premium Member. Here’s why:
- Only 2% of RBR’s subscribers are Premium Members. Fully 98% of readers — many of whom have subscribed for years — do not pay for RBR Newsletter.
- Our costs are simply not being supported by this level of Premium Membership.
- Despite what some readers may think, advertising contributes only a small percentage of revenue (most site ads are Google ads and pay only pennies per click; many ads supporting charity rides and small cycling businesses are effectively given away or sold at steep discounts as a way for RBR to support the cycling community and charities).
- RBR is not backed AT ALL by a corporation or corporate publishing company. We are an independently-owned and -operated small business.
Most Premium Members historically have viewed their Membership as paying for their RBR Newsletter subscription. It is that, at a mere 7 cents per day, but it’s so much more.
One of the best things about a Premium Membership is that it allows you to search the approximately 3,500 pages of our site for more than 10 years’ worth of road cycling knowledge and insight. (And that vast knowledge base continues to grow as we add new, beneficial content every week.) Almost every imaginable road cycling topic is represented in our Premium-accessible content — including every single issue of RBR Newsletter going back to 2001, plus over 200 Product Reviews across 30 categories.
www.RoadBikeRider.com is the best, easily searchable one-stop road cycling knowledge base on the Internet. Period. And if you can’t find an answer on our site, as a Premium Member, you can ask us a question directly! That’s a perk no corporate site can offer.
If you are already a Premium Member, you have my personal and sincere thanks. (If you’re receiving this message, though, your membership may have expired. You might want to check your account.)
If you are not, please visit Premium Membership to see the numerous benefits available to you as a Premium Member.
I need your help. RBR needs your help. I‘m personally appealing to you to JOIN TODAY!
Thanks for your time and support.
– John Marsh
